The overarching theme of A Journey to Happiness is the transformative potential of tourism as a force for enhancing human well-being and fostering meaningful connections. The book challenges traditional narratives that prioritize economic growth and tourist numbers, instead advocating for a holistic approach that considers tourism’s broader implications on individuals, communities, and the environment.
Through personal experiences, global research, and academic insights, the author explores tourism’s dual role as both a catalyst for cultural exchange and economic development, and as a contributor to inequality and environmental challenges. The theme underscores the importance of balance—between profit and sustainability, global demand and local heritage, and the needs of tourists and residents alike.
At its core, the book calls for a paradigm shift: from viewing tourism as an industry driven by consumption to recognizing it as a tool for fostering happiness, resilience, and community empowerment. It inspires readers to rethink tourism’s purpose, urging them to embrace sustainable practices that enhance well-being and ensure that the benefits of tourism are equitably shared.
